VINFAST 5 & 7 HMI Screens

Who is Vinfast

VinFast LLC is a Vietnamese-founded, Singaporean-based private automotive company established in 2017.

Vinfast 7: Research

Market Research and Competitive Benchmarking

Conducted market research & analysis, competitive benchmarking with 10 different Vehicles to offer new features for Vinfast 7 EV

Conlusion of Competitive Benchmarking

- Energy tips are mostly hidden: requires the mobile app or a lot of confusing text
- SOC-limit: Limited explanation and difference “daily” and “distance journey”
- Mobile App: To a certain extent, mobile apps can replace MHU in planing the route before traveling
- App should be all-in-one ecosystem

Conlusion of Market Research

- 51.8% Increase: In global EV car sales from 2020 to 2021. This lead to a 5% market share of global passenger car sales in 2021
- According to an SBD Survey, mora tan 30% od the 635 surveyed cconsumers expressed concerns about how their data in handled. - By 2025, 7.84 million cars will be equipped digital keys, with an average growth of 38%.
- Driving-related personalised information have a positive impact on drivers perceived safety and enjoyment
- Previous data or several different studies shows that user boredom can cause drivers to engage in less eco-friendly driving behaviours, such as speeding, as a way of coping with the monotomy of driving.
- Environment continues to be the top motivator for consumers buying an EV: Boosting user's EV “pride” can be reinforced through the use of gamification elements, such as CO2 consumption visuals, badgets or other interactive features, in eco-driving.
- Lack of charging stationg is the top inhibitor to purchase EV's by 34%.

Vinfast 7: Analysis

How Might We

Applied HMW questions for generating new creative ideas and delivered use-cases in low-fidelity wireframes for chosen apps such as Ranch coach, eco-mode and onboarding feature for the MHU screes.

Vinfast 7: Design

Low- and High Fidelity Wireframes

For remaining features, we applied the same process as in Vinfast 5 project. We worked closely with the software engineering team, delivered low- and high fidelity wireframes in collabration with the UI Team.

Vinfast 5: Analysis

Discussing User Feedbacks & Analysis

Worked closely with the Project Manager and Software developers of Vinfast in an international agile-react team. Our first mission was to find out the painpoints of the users from previous Vinfast Autos (8&9). We had weekly meetings with the Vinfast to clearly understand the painpoints. We received requirements from the client’s Requirements Engineering, however Vinfast was highly encouraging us to change the requirements when needed. They relied on our expertise in ISO-Standards and norms & survey data to ensure the correct change management.

Vinfast 5: Design

Low- and High Fidelity Wireframes

We created low and high fidelity wireframes while editing & adjusting the requirements on a weekly basis. Final delivery included the new requirements file with proposal of changes based on ISO Standards, surveys and empathy maps on user needs, low- and high fidelity wireframes created in collabration between UI and UX team of Luxoft and software team of Vinfast.

Further details of my works at Luxoft are confidential and can only be discussed during Interviews. Reach me out for more information.