Pleia

Tools

UX Research:Figma,Google Meets,SurveyMonkey,In Person,Canva

UI/UX Design:Figma,Adobe Photoshop,Adobe InDesign,Canva

Agile-React Team:Slack,Miro Board,Microsoft Teams,

AI: Open AI,Deepseek,Perplexity,Mistral AI

Dev:Next.JS,React Native,MongoDB,GitHub

Product Management:Discord,Notion,Figjam

The Team

Cansu Yener - Co-Founder

Pelin Gümüslü - Co-Founder

+ Dev Team

+ Legal Help

+ ESMT Coaches and mentors

+ People who believe in the product :)

PLEIA

All-in-one skincare guidance!

We are proudly graduated from the ESMT SEP & B2B Entrepreneurship Program.

Ideation

Pleia's ideation started over coffee chats. Me and my co-founder initially considered an app connecting wellness centers. After further discussion, we realized the real need was a simple way to improve skin health. This led to the evolution of Pleia into a personalized skincare platform. At soe point, we simply jumped in Figjam to figure out our discussions in a more “fun” way.

Ideation Benchmarking

We started with looking at some competitors on “skin-care” topic. It was a broad topic but we already gained valuable insights with the first ideation benchmarking